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Founder-led product engineering studio

Web products built around real business needs.

I build commercial websites, operational tools, and focused web MVPs for founders, small teams, and businesses. I remain the direct point of contact through the agreed scope and delivery.

Independent practiceGuatemala · RemoteDirect founder involvement
01 — Selected work

Real work, documented decisions, and evidence you can review

Each case explains the problem, my role, the decisions made, and the outcome described by the available sources.

Open Narrative homepage with its AI writing editor and primary call to action

AI SaaS

Open Narrative

An AI-powered SaaS product for analyzing drafts, adjusting tone, and turning automatically generated text into more natural writing.

RoleApplication development and product experience
StatusPublic product in operation
Next.jsTypeScriptOpenAI APIStripe
Operational public productInteractive editor availableAccess and pricing flows
Nativa Market ecommerce storefront showing its natural-products catalogue

Ecommerce and operations

Nativa Market

A production ecommerce platform for Guatemala with a manageable catalogue, redesigned shopping experience, transactional orders, and product-level SEO.

RoleProduct, architecture, UI/UX, and full-stack engineering
StatusMVP in production · UI/UX and SEO redesigned
Next.js 16React 19TypeScriptPostgreSQL
Production store and catalogue on its own domainProducts and categories in the public sitemapTransactional checkout and admin dashboard
Mandalas Hostal website introducing its two Lake Atitlán properties

Hospitality and operations

Mandalas Hostal

A web experience and operational foundation for two properties, with direct Cloudbeds bookings, PostHog conversion analytics, and a read-only PMS integration.

RoleProduct, redesign, Cloudbeds integration, and full-stack engineering
StatusLive website · operational integration evolving
Next.js 16TypeScriptCloudbeds APIPostHog
Production domainDirect Cloudbeds bookingsRead-only Cloudbeds integration
02 — Ways to work together

Start with the problem closest to yours

Three focused engagements provide a clear starting point. Final scope, milestones, and investment are defined after an initial conversation.

Before work begins, each engagement defines its written scope, acceptance criteria, milestones, and responsibilities.

03 — How I work

A clear path from need to launch

I use a scoped, evidence-led process to reduce uncertainty and keep the work focused on the highest-value outcome.

01Frame the problem

I clarify the goal, the people involved, the current workflow, the constraints, and what the product needs to accomplish.

02Define the engagement

You and I agree on scope, acceptance criteria, milestones, deliverables, and responsibilities before development begins.

03Design and build

I design the core journey and build the highest-value parts first, reviewing the work against the agreed criteria.

04Validate and hand off

I test critical journeys, responsive behavior, data, and performance, then provide the agreed launch and documentation.

04 — Capabilities

Product judgment and full-stack delivery in one accountable practice

Product definition, interface engineering, full-stack development, and integrations remain connected from scope to delivery.

01Product and planning

I define what to build first, what to defer, and how to verify that each release solves the right problem.

Problem definitionPhased MVPsProduct prioritiesAcceptance criteria
02Full-stack development

Maintainable web applications with well-structured data and foundations designed to evolve.

Next.jsPostgreSQLCloudCI/CD
03Experience design

Clear, responsive, and accessible interfaces that make tasks easier and build trust.

Design systemsResponsive interfacesAccessibilityUser experience
04AI and automation

I use external services, automation, and AI capabilities when the agreed scope identifies a specific need.

AI integrationsDigital assistantsAPIsAutomation
05 — Founder-led practice

One direct point of contact for product and engineering

I’m Pascal, the independent product engineer behind Pascal.dev. I work directly with founders, small teams, and businesses across product definition, interface design, full-stack development, and the delivery agreed for each engagement.

Pascal.dev · Guatemala · Remote

Working directly keeps product decisions and engineering execution connected. Scope, responsibilities, and any specialist needs are made explicit before work begins.

06 — Start a conversation

Tell me what you need to launch, improve, or simplify

Share the goal, the current problem, who will use the product, your expected timeline, and any links that provide useful context.

Independent practice · Guatemala · Remote

A direct conversation about the project

I work with founders, small teams, and businesses that value clarity, thoughtful design, and responsible development.

What you can expect from my reply
  • An initial assessment of your idea
  • The next step I recommend
  • An initial estimate, if I can help

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Pascal.dev · Founder-led product engineering studio

Commercial websites, operational tools, and focused web MVPs.

An independent practice based in Guatemala and working remotely.

Contact

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Useful, clear software built with attention to detail.